|
Keynote (I): Research Directions for IT Services Management and Services Science
Robert J. Kauffman
W. P. Carey Chair in Information Systems
W. P. Carey School of Business
Arizona State University
Abstract
The increasing importance of information technology services in the global economy prompts researchers in multiple disciplines to give special attention to the foundations of managerial and technical knowledge in the emerging arena of service science. This presentation will leverage a framework for evaluating new interdisciplinary directions and their likely outcomes in the coming decade. The framework emphasizes the multiple roles of producers and consumers of service-oriented technology innovations, as well as value-adding seller intermediaries and systems integrators, and standards organizations, user groups and vendor consortia. Some of the most recent and important developments to consider include the commoditization of hardware, software and business processes, and the impetus for new relationship management approaches, involving a variety of new productivity metrics, pricing models and contract specification models. A related research area involves the valuation of investments in service-oriented infrastructures and architectures, and the systems on which they are built, including those that are co-created by vendors and their clients. Such systems often are chunked or modularized in new ways that are well-suited to the service orientation, and the issues here also require a closer look. Finally, consideration will be given to cloud computing, which is much written up of late. There also ought to be thoughtful reflection and healthy skepticism amidst the hype of cloud computing to ensure that research in the coming years is premised on a balanced view of costs and benefits, and so researchers can make effective new contributions to the practice of technology management.
Biography
 Robert J. Kauffman is the W.P. Carey Chair in Information Systems at the W.P. Carey School of Business, Arizona State University, where he has joint appointments in IS, finance, supply chain management, and informatics and computer science. His degrees are from the University of Colorado at Boulder (B.A.), Cornell University (M.A.), and Carnegie Mellon (M.S., Ph.D.). He has served on the faculties of New York University, the University of Minnesota, and the University of Rochester, and worked in international banking and finance in New York City. He is also a past chair of the Department of Information and Decision Sciences of the Carlson School of Management, and director of the MIS Research Center at the University of Minnesota. His research interests span the economics of IS, financial markets, technology adoption, competitive strategy and technology, IT value, strategic pricing and technology, supply chain management, and theory development and empirical methods for IS research. He has won numerous research awards, including the 2006 outstanding research contribution award for modeling and strategic decision-making research on embedded standards in technology-based products from IEEE Transactions on Engineering Management, and the 2007 best research award from the Journal of the Association of Information Systems for theory-building research in the area of product and market transparency made possible by information technology. His recent paper on the diffusion of multiple generations of wireless mobile phones was nominated for a best research award at the 2008 International Conference on Information Systems. His publications have appeared in Information Systems Research, the Journal of Management Information Systems, MIS Quarterly, Management Science, Organization Science, Telecommunications Policy, Information Technology and Management, Decision Sciences, and other leading journals.
Keynote (II): Challenges of Service Science for eCommerce Innovation
James T. Yeh, PhD
Director of Strategy
Corporate Strategy, IBM
Abstract
It has been nearly three decades since we talked about and practiced eCommerce, from the early days of EDI and EFT to today’s mobile commerce and viral marketing. Technologies have made the eCommerce more prevalent, global in reach, rich in content, and resilient in handling complex relationships. The presenter will assert that the eCommerce today are much more SERVICE oriented – ranging from products with service extensions, to commerce of services itself, and most importantly the service systems which support the eCommerce activities. eCommerce innovations without the inclusion of service excellence would be less likely to succeed. What will be the eCommerce 3.0? In this presentation, the speaker will lay out the challenges of Service Science, namely the new service principles and insights, service management methodologies, and service engineering tools and systems required to propel the eCommerce and eBusiness to the next plateau.
Biography
 Dr. James T. Yeh is Director of Strategy, at Corporate Strategy of IBM. His primary role is to address strategic elements of IBM’s businesses for achieving growth in emerging markets. He was Chief Technology Officer of IBM Greater China Group during 2006-2008. Between 1999 and 2006, he was Director of IBM China Research Laboratory and led research activities related to information analytics, business optimization, e-business enabling technologies, knowledge management, pervasive computing infrastructure, and human information interactions. He received his Ph.D. from University of Pennsylvania in 1975. Dr. Yeh has a long research career in IBM. He joined IBM Research in 1977 to explore advanced circuits and materials. During the 80’s, he researched on advanced circuit carrier technologies and advanced manufacturing processes. Dr. Yeh also managed a team to develop advanced nanometer scale diagnosis systems for manufacturing quality improvement, including the Magnetic Force Microscopy and Atomic Force Microscopy. He led the industry solutions research and business research at the IBM T. J. Watson Research Center during the late 90’s. These research activities span from business modeling, production planning and scheduling, demand forecasting and management, intelligent decision support, integrated supply chain, solution integration and pervasive computing. The research has resulted in both major savings in IBM manufacturing and logistics and new industry solution offerings. Dr. Yeh was one of the recipients of 1998 D. Wagner Award for excellence in operations research. He has six plateaus of invention achievement. He was appointed Director of IBM China Research Lab in 1999. He was vice chair of the Supply Chain Council, China Chapter, during 2005 and 2006. Dr. Yeh is guest professor at Harbin Institute of Technology, Zhejiang University, and Lifetime Honorary Professor at Xian Jiaotong University. He currently also serves as a steering committee member of (PRC) Ministry of Education-IBM Collaboration Committee. He has been vice chair of the Cloud Computing Expert Group of Chinese Institute of Electronics since November 2008. Since 2005, he has been an advocate for Service Science in the Asia Pacific area and delivered numerous speeches on this topic. Dr. Yeh has strong interests in Chinese music and many culture varieties. Before 1999, he also devoted his spare time in teaching Chinese culture to local Chinese school students. He served as principal, vice principal, Chairman of the Board of Directors at Northern Westchester Chinese School at Somers, New York. He received the Award of Honored Teachers from the Association of Chinese Schools in 1998.
Keynote (III): Search Engine Marketing in the Mobile Internet
Dr. Lee-Feng Chien
Google Taiwan
Abstract
The web started on the PC, within the last year it started (really truly) arriving for mobile devices. It will soon arrive for many other types of devices we haven't even thought of yet. This is going to open up some pretty amazing business opportunities for search engine marketing that seeks to promote businesses by increasing their visibility when users access the mobile Internet. So what I'd like to do is walk you through some of the macro trends that are converging right now to set us up for explosive growth in the mobile Internet over the next couple of years and then walk you through some of the business opportunities that await those who understand and invest in -- or at least start experimenting in -- this area.
Biography
 Lee-Feng Chien is working with Google as GM of Google Taiwan and engineering director of Taiwan/Hong Kong R&D center. He is known for his work on Chinese natural language processing, has researched Chinese analysis systems, language models, speech recognition systems, and search engineering technology for many years. He has served on program committees for major conferences and journal editorial boards in the related academic areas, and is the author of a hundred of technical papers. Prior to joining Google, he was research fellow and deputy director of the Institute of information Science, Academia Sinica, Taiwan, and also jointly appointed as a professor of the Information Management Department of National Taiwan University. He received his Ph.D. in CS from National Taiwan University in 1991.
|
