ICEC and ICSSI Joint Tutorial Session

Tutorial A: Value Creation Through Service and Service Innovation

Prof. Bo Edvardsson

CTF-Service Research Center, Karlstad University, Sweden

Abstract
The overall aim of this tutorial is to prepare for challenges in a service driven economy. Actionable knowledge in the field of value creation through service in the context of service organizations, manufacturing companies and public and government organizations will be provided.

The tutorial introduces key concepts behind service research and service science such as the concept service and models to portray and categorize services, value-creation through service, the service logic, service quality, complaints management, service experience and the experience room and customer involvement. The focus is on how value is co-created with customers and adds value for other stakeholders such as shareholders, employees and society in general. Both strategic and operational issues are focused on.

Services Science is an emerging discipline that focuses on fundamental science, models, theories and applications to drive innovation, competition, and quality of life through service(s). Source: Bitner, Brown, Goul and Urban, ASU 2006. Service science has a potential to stimulate a new and fruitful cooperation between scholars within different academic disciplines to develop concepts, models, theories and not least relevant empirical studies on value creation through service. The customer-focused perspective should be the foundation for service science. Service is here defined as a perspective on value-creation focusing on value co-created with customers/users and assessed on the basis of realized value in use.

Outline

1. Aims and objectives
• Describe service as a perspective on value creation and the service logic
• Identidy, analyse and understand key value drivers from various stakeholders’ perspective
• Understand key concepts in new service development and service inovation
• Present and discuss real world examples from both B2B and B2C contexts
2. Introduction and overview
• The development of service research towards a customer focus and value in use
• The concept service, the service encounter and service quality drivers
• From the goods logic to the service logic to understand value creation
• Case-dicussion: two ’mini-cases’
3. New service development and service innovation
• Defenitions, perspectives and successfactors
• Developing the service offering, the service process and service system
• Designing service test-drives
• Customer involvement, open source and user contribution systems
• Examples: SKF, Scania, ABB, Lego and Atlet

Biography
Bo Edvardsson is founder and Director CTF-Service Research Center, Karlstad University Sweden since 1986. CTF has 55 scholars and is the largest service research group in Europe and probably in the world. He has published 90 articles in scholarly journals and is the author or co-author of 18 books. He is a fellow and at many universities and Business Schools such as Hanken School of Economics in Finland, Center for Service Leadership at JP Carrey School of Business. Arizona State University (ASU) USA, National Tsing Hua University Taiwan, ISS-International Business School of Service management, Hamburg Germany and NUS-National University of Singapore. Bo has been involved in many promotions to full professor at leading universities such as Cornell in the US and Warwick in England. He has been invited as visiting scholar numerous times including visits at ASU, Cornell, NUS, University of Auckland, Hanken, ISS and Hua University. Bo has received a number of best paper awards in journals and at research conferences.

• Editor, Journal of Service Management since 2004. The journal is one of Emerald’s top journals.
• Member of the editorial board of the following journals: Journal of Service Management, Managing Service Quality, International Journal of Internet Marketing & Advertising and Journal of Service Research.
• Member of organizational committees for several research conferences on Service Management such as The international research symposium on Services Excellence in Management QUIS 1–11, held every second other year since 1988 alternately in Sweden and in the US.
• In February 2009 Bo Edvardsson was awarded “Emerlad Literati Leading Editor Award 2009”
• Highly Commanded Paper Award in Managing Service Quality 2009. (Sandström, S., Edvardsson, B., Kristensson, P. & Magnusson, P., 2008, Value in use through service experience, Managing Service Quality, Vol. 18, No. 2, pp. 112-126).
• On December 3rd 2008, Bo Edvardsson was awarded for public service with a Medal from the City of Karlstad.
• 2008 The RESER award; “Commendation for lifetime achievement to scholarship” by The European Association for Service Research.
• 2004 Career Contributions to the Services Discipline Award. Presented by Services Marketing Special Interest Group (ServSig) of the American Marketing Association.
• Best paper award at 10th International QMOD Conference 2007.
• Citation of Excellence Award 1996 for the article “Key Concepts in New Service development published in The Service Industry Journal.

My research can be divided into five main areas: (1) Service Quality, (2) Customer relationship dynamics, (3) New service development and service innovation, (4) Service experiences and the experience room, (5) Value creation through service and the service logic.

Ten selected publications:

• Edvardsson, B och Enquist, B., 2009, Values-based Service for Sustainable Business: Lessons from IKEA.Routledge, London.
• Edvardsson, B, Holmlund, M and Strandvik, T., 2008, Relationship Initiation in Business-to-Business Professional Services, Industrial Marketing Management. Vol. 37, pp 339-350.
• Sandström, S., Edvardsson, B., Kristensson, P. & Magnusson, P., 2008, Value in use through service experience, Managing Service Quality, Vol. 18, No. 2, pp 112-126.
• Roos, I, Gustafsson, A and Edvardson, B., 2006, Defining Relationship Quality for Customer-driven Business Development - a Housing-mortgage Company Case, International Journal of Service Industry Management. Vol. 17, No. 3/4.
• Edvardsson, B., 2005, Service Quality: Beyond Cognitive Assessment, A Guru’s View, Managing Service Quality Vol 15, No 2, pp 127-131.
• Edvardsson, B, Gustafsson, A and Roos, I., 2005, Service Portraits in Service Research – A Critical Review. International Journal of Service Industry Management, Vol 16, No 1, pp 107-121.
• Edvardsson, B, Enquist, B, and Johnston, B., 2005, Co-Creating Customer Value Through Hyperrelaity in the Pre-purchase Service Experience, Journal of Service Research, Vol. 8, No. 2, pp 149-161.
• Edvardsson, B, Enquist, B, 2002, Service Culture and Service Strategy - The IKEA Saga, The Service Industries Journal. Vol 22, No 4, pp 153-186.
• Edvardsson, B, Roos, I, 2001, Critical Incident Techniques - Towards a framework for analyzing the criticality of critical incidents, International Journal of Service Industry Management. Vol 12 No 3-4, pp 251-268.
• Edvardsson, B, 1997, Quality in New Service Development - Key concepts and a frame of reference, International Journal of Production Economics, Vol 52, No 1-2. pp 31-46.

Tutorial B: Diverse Mobile Services in ‘Galapagos Islands'

Prof. Junichi Iijima

Tokyo Institute of Technology, Japan

Abstract
Recently, cellular phones are used almost everywhere on the earth. In Japan, cellular phones with multi functionalities such as camera, Internet accessible, GPS, IC card, 1-seg and so forth are getting popular in these days. Since most of people go around with cellular phones, it is expected to use it in business scene as well instead of PC or PDA. Since transmission method was original at the beginning, Japanese cellular phone market is often said to be Galapagos. Similarly, Mobile Services in BtoC and BtoB is moving in its original unique evolutionary direction.

In this tutorial, we focus on usages of cellular phones in Mobile Services in Japan and discuss on the Japanese way of usage comparing other countries. Firstly, we survey the current mobile market in Japan. Then we discuss on mobile BtoC service comparing China, Korea and Japan. Next our focus shifts to the mobile BtoB service in Japan. After introducing several cases found in manufacturing, finance and service industries, we clarify the differences in mobile business process in Europe and Japan. Finally, we discuss on mobile service in Future.

Outline

1. Current mobile market in Japan
2. Mobile BtoC services in comparison with China and Korea
3. Mobile BtoB services in Japan
4. Mobile business process in comparison with Europe
5. Mobile services in Future in Japan

Biography
Dr. Junichi Iijima is a professor of the Department of Industrial Management and Engineering, a Vice Dean of the Graduate School of Decision Science and Technology, Tokyo Institute of Technology, Japan.

His major interests are Information Systems Integration, M-Business, IT Value and Systems Theory. He is the author and coauthor of many papers, articles and books in Japanese and international journals as well. He organized the succesive workshops jointly with KAIST (Korea) and Tsinghua University (China) since 2001.

He is the ex-president and currrently the chair of the advisory board of JASMIN (the Japan Society for Management Information), which is one of the major societies related to Information Systems in Japan.

Tutorial C: Lightweight Semantic Annotations for Services on the Web

Dr. Dumitru Roman and Florian Fischer

Semantic Technology Institute, University of Innsbruck, Austria

Tutorial-C Slides

Abstract
This tutorial “Lightweight Semantic Annotations for Services on the Web” tackles the ICEC’09 theme of “Service Innovations for E-commerce” and the question of how to effectively deliver values to internal and external customers in the face of an ever-increasing number of Web services and Web-based applications. The tutorial aims at providing basic and advanced insights on how the application of Service-Oriented Computing paradigm on a Web scale can address this challenge.

In this context, the tutorial places particular emphasis on the need for applying semantic technologies in an innovative way. Semantic technologies can potentially provide the means to achieve the scalability required to deal with the increasing number of Web services and Web-based applications shaping the present and future of e-commerce. To this end, the tutorial introduces Service-Oriented Architectures (SOA), which is a popular new approach for supporting the rapid development of low-cost, interoperable, and evolvable distributed applications. Against this background, the tutorial presents and explains the next evolutionary step of SOA towards a Web of services driven by an underlying ambition to make services widely available as Web services on the Internet: SOA extended with Semantic Web Technology generating a global marketplace of services.

The aim of extending SOA with Semantic Web technologies is to further automate tasks such as the discovery, composition and execution of services. These are tasks that are essential to a global marketplace of services. The tutorial provides a primer in the underlying principles of the Semantic Web and an in-depth excursion into how lightweight semantics can be attached to existing services using SAWSDL. The resulting lightweight semantic descriptions can be seen as bottom-up extensions of non-semantic service descriptions that facilitate the aforementioned tasks. The tutorial provides a detailed illustration of WSMO-Lite and MicroWSMO, two techniques for semantic Web service descriptions of both SOAP/WSDL-based Web services and RESTful Web APIs.

Outline

1. SOA and Web services
2. Principles of the Service Web
3. Semantic Web and Semantic Web Services
4. Lightweight annotations for services: WSMO-Lite & MicroWSMO
5. Demos

Biography
Dumitru Roman works as a senior researcher at the Semantic Technology Institute (STI) / University of Innsbruck, Innsbruck, Austria. In 2008 he received a PhD in Computer Science from University of Innsbruck, Austria, and in 2003 a Diploma Engineer degree in Computer Science from Technical University of Cluj-Napoca, Romania. His general research background and interests lay at the border between knowledge representation and reasoning, and large scale, dynamically distributed systems. Dumitru has performed research on broad topics related to semantic and service-oriented technologies. During the last five years, he has been involved in several large scale European projects in the area of Semantic Web Services (e.g. SWWS, DIP, SUPER, SWING, SHAPE, etc) and was a key person in the Web Service Modeling Ontology (WSMO) initiative. Currently he is co-chair of the Conceptual Model for Services Working Group. His research directions point to novel methods for developing an advanced knowledge infrastructure that potentially enables individuals, organizations, and humanity as a whole to socialize, access services, and solve problems much more effectively than we are able to do today.

Florian Fischer works as a researcher at the Semantic Technology Institute (STI) / University of Innsbruck, Innsbruck, Austria. He holds a Bachelor's degree from the University of Innsbruck, Austria. His main research interests are formal languages and automated reasoning, with a particular focus on tractable formalisms and inference over uncertain data. During the last two years, he has been involved in several European projects concerned with Semantic Technologies (e.g. SUPER, SOA4All, LarKC, etc) as well as projects at a national level. He is currently involved in the standardization of Semantic Web and Semantic Web Services technologies as a member of the CMS Working Group where he is working on WSMO-Lite and the Web Service Modeling Language (WSML).

Panel (I): Green IT, Green Management and Electronic Commerce

Abstract
“Green” is now more than a buzz word. Businesses and societies are responding to the sustainability concern. IT industry is not an exception. IT industry, particularly hardware vendors promotes “Green IT”. Such efforts cover low energy consuming hardware, or new architectures to support it or management of IT resources in that direction. However, it has been reported that reducing energy cost of hardware energy consumption may be less than 2% of total “green” opportunities in business. For example, reducing transportation needs via virtual works or by the better inventory control will enable business conserve the environment more drastically. Now, businesses are facing mounting pressures to practice “green management”. This session will explore how future information systems will support this and what kinds of new electronic commerce will emerge from this, and what research opportunities exist.

Panel Chair
Byungtae Lee, Korea Advanced Institute of Science and Technology, South Korea
    The MIS Research Opportunities in Green Management

Panelist
Jae Kyu Lee, Korea Advanced Institute of Science and Technology, South Korea
    The Vision and Lessons Learned from a Bold Green R&D Initiatives in Korea,
    the EEWS (Energy, Environment, Water and Sustainability) Initiatives
Allen Huang, SAP
    SAP's vision for Enterprise IS for Green Management
Glen Yuan, IBM

Panel (II): How Can Academic Research Lead Industry And Create High Impacts on E-Commerce Practice?

Abstract
Even though academic research has contributed to the creation of useful managerial and technical knowledge in the field of electronic commerce, it is important to step back and evaluate the quality and impacts of the contributions that have been made. Based on our involvement in research over the years, our work for the conferences and the journals, and our leadership efforts at the business schools where we have served, we can offer a number of critiques that we often hear from practitioners and business leaders. For example: (1) Empirical research in electronic commerce is often outdated by the time it is published, and it is difficult to conduct empirical research that matters when the related world of business is changing so fast. (2) E-commerce research, as a science that is derivative of other academic disciplines such as marketing, supply chain management and information systems, is lacking in terms of useful theory and new technologies that are widely appreciated, adopted and used. (3) Analytical modeling work in e-commerce, by the same token, seems to have been more descriptive than prescriptive, and hasn’t truly provided the depth of predictive insights that make it appropriate for real world application.

In this panel discussion, we will discuss and debate some of these issues and also extend these critiques by asking additional questions. They include: How can academic research in e-commerce create the intellectual basis to motivate entrepreneurs to create new business, leading to the growth of new jobs in the economy? How can research on electronic commerce contribute, even in small ways, to the solution of such global problems as human welfare, financial stability, stable economic growth, and sustainable business practices? What can academic researchers do to promote the growth of new and highly relevant research, instead of revisiting the issues of the late 1990s and early 2000s with theories and methods in research that create little in the way of ‘surprise value’ or dramatically new and potentially high-impact results? How can the academic journals respond in support of publishing research on a relatively fast cycle that will aid us in achieving greater impact on practice?

We will share our individual perspectives on these issues, engage the audience to bring new ideas to the floor, and offer some insights that are sure to encourage and assist authors in their search for relevance and impact in e-commerce research. We will also note some of our own experiences when we’ve seen things work well to balance rigor and relevance in e-commerce research, and provide some updates on changing practices of the journals where we serve as editorial board members.

Panel Chair
Jae Kyu Lee, Korea Advanced Institute of Science and Technology, South Korea

Panelist
Robert J. Kauffman, Arizona State University, USA
T. P. Liang, City University of Hong Kong, Hong Kong and National Sun Yat-Sen University, Taiwan
Eric Wang, National Central University, Taiwan

Session S1-A: Service Innovation I

Session Chair: Furen Lin, National Tsing Hua University, Taiwan


• Intelligent Process Control System with RFID Cuboid

Kyunglag Kwon, Jaehwan Ryu, Jongsoo Sohn, and Injeong Chung


• Ubiquitous Knowledge-based Framework for RFID Semantic Discovery in Smart U-Commerce Environments

Michele Ruta, Floriano Scioscia, Tommaso Di Noia, Eugenio Di Sciascio, and Giacomo Piscitelli


• Identifying and Predicting Economic Regimes in Supply Chains Using Sales and Procurement Information

Frederik Hogenboom, Wolfgang Ketter, Jan van Dalen, Uzay Kaymak, John Collins, and Alok Gupta

Session S1-B: Web Mining I

Session Chair: Francis Lau, University of Hong Kong, Hong Kong


• Discovering Special Product Features for Improving the Process of Product Selection in E-commerce Environment

Sumit Maheshwari and P.Krishna Reddy


• Classifying Web Review Opinions for Consumer Product Analysis

Christopher C. Yang, Y. C. Wong, and Chih-Ping Wei


• Extracting Customer Knowledge from Online Consumer Reviews: A Collaborative-Filtering-based Opinion Sentence Identification Approach

Chin-Sheng Yang, Chih-Ping Wei, and Christopher C. Yang

Session S1-C: E-Commerce Behavior

Session Chair: Benjamin Edelman, Harvard University, USA


• Discovering Clues for Review Quality from Author's Behaviors on E-commerce Sites

Shen Huang, Dan Shen, Wei Feng, Yongzheng Zhang, and Catherine Baudin


• A New Method for Ranking Changes in Customer's Behavioral Patterns in Department Stores

Mojtaba Koopaei and Behrouz Minaei-Bidgoli

Session S2-A: Service Innovation II

Session Chair: Kai-Lung Hui, Hong Kong University of Science and Technology, Hong Kong


• iInteriorDesign: A Collaborative Service System Approach towards Constructive Value Co-Creation

Wei-Feng Tung, Soe-Tsyr Yuan, and Hui-Shan Chi


• A Quantitative Approach to Measure Customer Expectation for Service Innovation within Service Experience Delivery

Yen-Hao Hsieh and Soe-Tsyr Yuan


• Use of Web Analytics to Estimate Adoption of a Novel Web Service for Magazine Self-Publishing: MagCloud

Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal, and Kok-Wei Koh

Session S2-B: Web Mining II

Session Chair: Ling-Ling Wu, National Taiwan University, Taiwan


• Discovering Event Episodes from News Corpora: A Temporal-based Approach

Chih-Ping Wei, Yen-Hsien Lee, Yu-Sheng Chiang, Jyun-Da Chen, and Christopher C. Yang


• Keyphrase Extraction for Labeling a Website Topic Hierarchy

Nan Liu and Christopher C. Yang


• Deriving Semantic Terms for Images by Mining the Web

Zhiguo Gong, Qian Liu, and Jingzhi Guo

Session S2-C: Pricing Strategy

Session Chair: Yung-Ming Li, National Chiao Tung University, Taiwan


• Optimizing Price Levels in E-Commerce Applications with Respect to Customer Lifetime Values

Burkhardt Funk


• Product Pricing using Adaptive Real-Time Probability of Acceptance Estimations based on Economic Regimes

Alexander Hogenboom, Wolfgang Ketter, Jan van Dalen, Uzay Kaymak, John Collins, and Alok Gupta

Session S3-A: Mobile Commerce

Session Chair: Michele Ruta, Politecnico di Bari, Italy


• Near-Field Communication-Based Secure Mobile Payment Service

Kiran S. Kadambi, Jun Li, and Alan H. Karp


• A Factor Analytic Approach towards Determining Mobile Tourism Services

Dion H. Goh, Rebecca P. Ang, Alton Y.K. Chua, and Chu Keong Lee


• Law Enforcement Officers' Acceptance of Advanced E-Government Technology: A Survey Study of COPLINK Mobile

Paul Jen-Hwa Hu, Hsinchun Chen, and Han-Fen Hu

Session S3-B: Web Mining III

Session Chair: Chin-Sheng Yang, Yuan Ze University, Taiwan


• Personalized Web Content Provider Recommendation through Mining Individual Users’ QoS

Songhua Xu, Hao Jiang, and Francis C.M. Lau


• Overcoming Small-size Training Set Problem in Content-based Recommendation: A Collaboration-based Training Set Expansion Approach

Yen-Hsien Lee, Tsang-Hsiang Cheng, Ci-Wei Lan, Chih-Ping Wei, and Paul Jen-Hwa Hu


• Improving Product Review Search Experiences on General Search Engines

Shen Huang, Dan Shen, Wei Feng, Catherine Baudin, and Yongzheng Zhang

Session S3-C*: E-Business Support: Cloud Computing and Process Standardization

Faculty mentors: Fu-Ren Lin, Tsinghua University, Taiwan
                             Robert J. Kauffman, Arizona State University, USA


• The Economics of Cloud Computing: Is It a New Paradigm or Is It Just a Passing IT Fashion?

Dongwon Lee and Insoo Son
Discussant: Arti Mann, Arizona State University, USA


• Countervailing Forces and the Effects of Process Standardization

Robert J. Kauffman and Juliana Y. Tsai
Discussant: Hsiao-Lan Wei, National Taiwan University of Science and Technology, Taiwan

Session S4-A: Web 2.0 and Social Media I

Session Chair: Virendra Bhavsar, University of New Brunswick, Canada


• Communication Process and Collaborative Work in Web 2.0 Environment

Eunjin Kim, JoongHo Ahn, and Dongwon Lee


• An Endorser Discovering Mechanism for Social Advertising

Yung-Ming Li and Nine-Jun Lien

Session S4-B: Knowledge Management I

Session Chair: San-Yih Hwang, National Sun Yat-Sen University, Taiwan


• SSnetViz: A Visualization Engine for Heterogeneous Semantic Social Networks

Ee-Peng Lim, Maureen, Nelman Lubis Ibrahim, Aixin Sun, Anwitaman Datta, and Kuiyu Chang


• The Impact of Knowledge Diversity on Software Project Team’s Performance

Deng-Neng Chen, Yu-Jin Shie, and Ting-Peng Liang

Session S4-C*: Social Network Analysis and Second Life

Faculty mentors: Hsiangchu Lai, National Sun Yat-Sen University, Taiwan
                             Dongwon Lee, Korea University, South Korea


• Using Social Network Analysis as a Strategy for E-Commerce Recommendation

Yunhong Xu, Jian Ma, and Dingtao Zhao
Discussant: Dongwon Lee, Korea University, South Korea


• Why People Participate in Social Virtual Worlds: An Exploratory Study in Second Life

Zhongyun Zhou, Xiao-Ling Jin, Doug Vogel, and Xiaojian Chen
Discussant: Arti Mann, Arizona State University, USA

Session S5-A: Web 2.0 and Social Media II

Session Chair: Houn-Gee Chen, National Taiwan University, Taiwan


• Examining the Impacts of Perceived Value and Perceived Quality on Users' Intention to Join Web 2.0 Communities

Chen-Ya Wang, Seng-cho T. Chou and Hsia-Ching Chang


• Identifying Bloggers with Marketing Influence in the Blogosphere

Yung-Ming Li, Cheng-Yang Lai and Ching-Wen Chen

Session S5-B: Knowledge Management II

Session Chair: Ee-Peng Lim, Singapore Management University, Singapore


• Sharing Private Information Online: the Mediator Effect of Social Exchange

Su-Yu Zeng, Ling-Ling Wu, and Houn-Gee Chen


• Using Trust for Collaborative Filtering in eCommerce

San-Yih Hwang and Lung-Shian Chen


• Exploring the Influencing Factors on Inertia Source of Knowledge Flow

Chinho Lin and Ju-Chuan Wu

Session S5-C*: International Aspects of E-Commerce: Negotiation and Microfinance

Faculty mentors: Byungtae Lee, Korea Advanced Institute of Science and Technology, South Korea
                             T. P. Liang, National Sun Yat-Sen University, Taiwan


• Is Language Familiarity Important for Global Business E-Negotiation?

Hsiangchu Lai, Wan-Jung Lin, and Gregory E. Kersten
Discussant: David Weber, Arizona State University, USA


• Information Technology and the Social Sustainability of Microfinance

Robert J. Kauffman and Frederick J. Riggins
Discussant: Byungtae Lee, Korea Advanced Institute of Science and Technology, South Korea

Session S6-A: Internet Security and Trust

Session Chair: Carol Hsu, National Taiwan University, Taiwan


• Adverse Selection in Online “Trust” Certifications

Benjamin Edelman


• Flash Payment: Payment Using Flash Disks

Morteza Sargolzaei Javan and Mehdi Shajari


• VONEX: A Novel Approach to Establishing Open Virtual Money Exchange Regime

Angelina Chow and Jingzhi Guo

Session S6-B: Research Directions and Issues of Service Research: A Perspective of Business Information System

Session Chair: Hong-Mei Chen, University of Hawaii at Manoa, USA


• Understanding the Nature of Online Emotional Experiences: A Study of Enjoyment as a Web Experience

Aleck Lin, Shirley Gregor, and Michael Ewing


• An Integrated Framework for Service Engineering: A Case Study in the Financial Services Industry

Hong-Mei Chen, Opal Perry, and Rick Kazman


• Effect of Personalization on the Perceived Usefulness of Online Customer Services: A Dual-Core Theory

Ting-Peng Liang, Hsin-Yi Chen, and Efraim Turban

Session S6-C*: Inter-organizational Information Systems and Global IT Adoption

Faculty mentors: Frederick J. Riggins, Arizona State University, USA
                             Byungtae Lee, Korea Advanced Institute of Science and Technology, South Korea


• Charting the Course: A Forward-Looking Assessment on Theories, Factors and Impacts of Global IT Adoption

Robert J. Kauffman and David M. Weber
Discussant: Shu-Chun Ho, National Kaohsiung Normal University, Taiwan


• The Influence of Interorganizational Information Systems on Supply Chain Knowledge Creation: A Social Capital Perspective

Hsiao-Lan Wei
Discussant: Juliana Tsai, Arizona State University, USA

Session S7-A: Auction Bidding Strategy and Internet Security

Session Chair: Burkhardt Funk, Leuphana University Lueneburg, Germany


• A Q-Learning Based Adaptive Bidding Strategy in Combinatorial Auctions

Xin Sui and Ho-Fung Leung


• Setting Discrete Bid Levels Adaptively in Repeated Auctions

Jilian Zhang, Hoong Chuin Lau, and Jialie Shen


• Constructing an ARP Attack Detection System with SNMP Traffic Data Mining

Han-Wei Hsiao, Cathy S. Lin, and Ssu-Yang Chang

Session S7-B: Network Science Perspective for e-Commerce

Session Chair: Jae Kyeong Kim, Kyung Hee University, South Korea


• A Hybrid Recommendation Procedure for New items Using Preference Boundary

Jae Kyeong Kim, Moon Kyoung Jang, Hyea Kyeong Kim, and Yoon Ho Cho


• Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media

Eun Jung Yoon, Arum Park, and Kyoung Jun Lee


• Can Affective Factors Contribute to Explain Continuance Intention of Web-Based Services?

Yonnim Lee and Ohbyung Kwon

Session S7-C*: Consumer Perceptions and Online Recommendation Agents

Faculty mentors: Hsiangchu Lai, National Sun Yat-Sen University, Taiwan
                             Chris Yang, Drexel University, USA


• Explaining Consumers’ Perceptions of the Usefulness of Online Recommendation Agents

Hui-Chih Wang and Her-Sen Doong
Discussant: Jessica Chen, National Chi Nan University, Taiwan

Poster Session (also presented in parallel sessions, S1 ~ S7)

Session Chair: Chin-Sheng Yang, Yuan Ze University, Taiwan


• Let's Blog! A Social Cognitive Perspective of Intention to Use Blog

Kai-Yu Wang, Wen-Hai Chih, and Dan-Yao Jhong


• A Knowledge Representation Model for Matchmaking Systems in e-Marketplaces

Manish Joshi, Virendra Bhavsar, and Harold Boley


• Technical Construction Methods for E-Marketplace

Jingzhi Guo, Zhuo Hu, and Zhiguo Gong


• Advertising Strategies for Peer-Supported Content Services

Yung-Ming Li, Hsu-Chia Chang, and Jhih-Hua Jhang-Li


• An Automated System for Search and Retrieval of Trademarks

Faezeh Karamzadeh and Mohammad Abdollahi Azgomi


• Recommender Service for Social Network based Applications

Yung-Ming Li and Han-Wen Hsiao


• Impact of Trust Belief on Download Intention of Bundled Freeware

Liwen Hou and Liping Wang


• A factor analytic approach towards determining mobile tourism services

Dioh Goh, Rebecca Ang, Alton Chua and Chu Keong Lee


• Use of Web Analytics to Estimate Adoption of a Novel Web Service for Magazine Self-Publishing: MagCloud

Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal and Kok-Wei Koh


• Flash Payment: Payment Using Flash Disks

Morteza Sargolzaei Javan and Mehdi Shajari


• Discovering Special Product Features for Improving the Process of Product Selection in E-commerce Environment

Sumit Maheshwari and Polepalli Krishna Reddy